Become A Retailer

Voluspa values the connections it builds with retail partners and is dedicated to providing support through clear communication, consistent practices, and personalized sales representation. For current retailers, ongoing assistance is readily available through local representatives who can provide guidance on product selection, order placement, and general inquiries. This direct relationship ensures that each partner receives timely and region-specific support tailored to their individual business needs.

For businesses interested in joining the Voluspa retail network, partnership offers an opportunity to engage with a curated fragrance brand rooted in design, craftsmanship, and sensory storytelling. Wholesale purchasing is extended to approved retail partners whose values align with the brand’s standards. Voluspa aims to establish mutually beneficial collaborations that allow retailers to confidently feature its products in-store while maintaining brand integrity and delivering a consistent experience for customers.

The process for establishing a new retail account is designed to ensure alignment between Voluspa and its prospective partners. Each new account undergoes review and approval by a sales representative and the corporate office. This evaluation considers factors such as geographic territory and potential conflicts to support balanced distribution and protect existing retail partners. Initial orders must meet a minimum purchase requirement, and additional minimums are applied for subsequent restocking. These guidelines help new accounts launch successfully and provide a meaningful assortment for customers from the outset.

Voluspa maintains a clear pricing framework through its Minimum Advertised Pricing (MAP) policy. Products are expected to be sold at the recommended retail prices to safeguard brand value, promote equitable competition among retailers, and ensure a consistent customer experience. Retailers are provided with the MAP guidelines upon account approval and must acknowledge these standards. Orders may be declined or discontinued if a retailer fails to adhere to pricing policies or sells products through unauthorized channels. This approach protects the brand’s identity and ensures fair representation across the retail network.

The brand also takes a selective approach to the locations and methods through which its products are sold. Currently, Voluspa partners exclusively with brick-and-mortar retailers, prioritizing in-person discovery where customers can interact with fragrance in a tangible, immersive way. Online-only businesses, subscription services, third-party resellers, and other non-physical retail models are not approved at this time. This strategy preserves the curated, sensory shopping experience that is central to the Voluspa brand identity.

Being a Voluspa retailer extends beyond transactional relationships; it is an opportunity to participate in a brand story centered on quality, artistry, and intentional living. Retail partners are essential in bringing this story to life, presenting products in a manner that reflects their craftsmanship, design, and olfactory impact. The brand seeks collaborators who share these values and are committed to offering customers an elevated, thoughtful shopping experience.

Through clearly defined guidelines, structured support, and careful approval processes, Voluspa fosters strong, long-term partnerships with its retailers. This careful approach ensures that the brand maintains its integrity while growing responsibly. By working closely with qualified partners and upholding consistent standards, Voluspa continues to expand a retail network that supports both the brand’s vision and the ongoing success of its retail partners.